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Philip Yaffe's Articles in Non-Fiction
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Fixing the Flaws in the 10 Principles of Clear Writing
A widely circulated list of 10 Principles of Clear Writing offers much useful advice. However, these “principles” are really tips and techniques. By understanding the true principles that underlie them, they can be used with even greater effectiveness and impact.
Yaffe’s Law vs. Murphy’s Law: A New Look at an Old Problem
Murphy’s Law is considered by many to be the fundamental law of the universe. It states: “Anything that can go wrong, will go wrong.” Philip Yaffe claims to have found a loophole regarding writing and speaking. In this article, he shows how Yaffe’s Law can be used to counteract Murphy’s Law, leading to more persuasive marketing plans, sales letters, financial reports, etc., as well as speeches and oral presentations people will be eager to attend and actually listen to.
Laugh Your Way to Persuasive Communication
If you can tell a joke well, you already possess many of the skills you need to write a persuasive marketing plan, sales letter, financial report, new product proposal, etc. Equally, you already possess many of the skills you need to prepare persuasive speeches and other types of oral presentations. This article shows how to use the hidden attributes of good jokes in all areas of persuasive communication.
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