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Techniques of Persuasive Communication: Old Wisdom in a New Package
Fully considering the reader’s point of view when writing is a fundamental principle of persuasive communication. Its purpose is to bring readers into your text and hold their attention while you present your arguments. However, too often we confuse our ideas and interests for those of our audience, producing the opposite effect. A new formulation of the principle, Yaffe’s Law, provides clear, functional safeguards against going off-track en route to this laudable objective.
Fast-tracking Foreign Languages: How to Meet the Linguistic Challenges of Working Abroad
Native English-speakers are exhorted to learn foreign languages to play a more effective role in globalisation—and failing miserably. There are good reasons for this. Whilst these factors explain why so few anglophones are multi-lingual, they are not valid excuses for not learning other languages when the situation calls for it. This article offers a number of tips and strategies specifically designed to help native English speakers learn foreign languages with the least pain and most gain.
How to Improve Your Writing by Standing on Your Head
Newspapers provide the best examples of clear, concise writing you can find anywhere; otherwise people wouldn’t read them. Journalists not only write superbly well, they do so extremely rapidly. Learning how they work their “daily miracles” can help you write better at your more leisurely pace.
The Mathematics of Persuasive Communication
This article defines the fundamental but frequently neglected principles of persuasive communication. These principles are easily applicable to virtually all kinds of writing and speaking. The article is based on the book In the “I” of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional.
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