Peter Lawless's Articles in Marketing - EasyContentPro.com

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Peter Lawless's Articles in Marketing

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Zero-Cost DIY Website Redesign Despite all the success in the world from Search Engine Optimisation and Online Advertising, if people are not contacting you or buying from your website– it's a failure! Stop Being Invisible Unless you talk about value in your communication, people will shut their eyes to features, or even benefits, unless they can clearly see what's in it for them. 8 Specific Ways to Succeed in Blogging What benefits could you get when you decide now to run a Professional Blog on Your Website? Do you have anything that could really interest other people that could even help them make the decision to buy even more from you? Is an Excellent & Engaging Master of Ceremonies Essential for Your Event’s Triumph? You have an impressive line up of speakers, and you have managed to fill all the seats at your event, so how can you ensure that your event is an outstanding success? Attract Buyers in 5 Words Without having a clear an precise signpost, in your customer language, that evokes an emotional response to solve a pain or fulfil a desire – your headline will fail. 7 Steps to Ensure Your Landing Page Converts Visitors to Cash Yes it is true; you only pay when someone clicks on your ad! 7 Steps to Ensure Your Landing Page Converts Visitors to Cash All your pay per click campaigns are promoting your particular product to a particular audience and they should point at your landing page developed exclusively for this product and this audience. Make Your Website Like a Flashing Neon Sign that Attracts Visitors Who Cannot Stop Purchasing Could you imagine going into the supermarket and leaving without buying anything? How many people do that today on your website – assuming they can find you? How can YOUR Customers Profit from Giving YOU Referrals? So how can you ensure that your business has a steady stream of referrals to supplement all you parallel lead generation activities? How Efficient Is Your Promotion? What are the main benefits of measuring your advertising campaigns? Do you know the difference between effectiveness and efficiency? Is Your Unique Value Proposition, Special in Your Customer’s Eyes? Pretty powerful combination you might think. What would Brian Boru have done faced with 10th century marauders wielding 20th century weapons? Should You Why Conducting a Customer Survey Could Double Your Profits! Customer Surveys are the most inexpensive way of generating profits, which any business could dream of. Should You Use NWP (not to be confused with NLP) in Your Marketing/Advertising? Do you want to have qualified leads, pouring in? What would that do for your business? A Zero Cost Technique to Triple Your Prospects It is clear that you have a competitive advantage, and what you are offering presents great value. Yet still they hesitate! What will get them to make that call? Make Winning Advertisements in 15 Minutes Why is it that two seemingly similar ads, in the same paper get startlingly different response rates? What makes great advertising copy? Marketing: Don’t They Know it’s Good for Them? Sometimes even convincing your nearest and dearest, to do something, you know will benefit them, can seem impossible. How to Effectively Launch a New Product or Service? Companies decide to launch new products for a variety of reasons. If you have already decided to launch a new product or complimentary service, this article will guide you through the steps to guarantee its success. What Should My Marketing Budget Be? Getting the most from a limited marketing budget is quite a challenge for the average small business owner. What to Measure to Be Amazingly Successful in Business CRM The general perception of Customer Relationship Management (CRM) has matured in the last few years, with potential users of CRM ensuring that people and processes form part of an implementation. Revealed: the Ultimate Lead Generation Tool There is one lead generation strategy that out performs all others exponentially. This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will more than double your profit. What to Track to Be Amazingly Successful in Business This article provides list of Key Performance Indicators (KPIs) that every small business should monitor. CRM: Why Ask for Customers’ Opinion? The general perception of Customer Relationship Management (CRM) has matured in the last few years, with potential users of CRM ensuring that people and processes form part of an implementation. Unveiled: the Ultimate Lead Generation Tool How much time and money have you spent in the past, without really knowing what return you got? Worse still, can you remember campaigns that you ran, that delivered NO results? There is an old saying “Together we stand, divided we fall”. Lead generation is no different! Spending Money on Marketing is Useless? If you don't, you will have wasted every Euro spent. Yes, that is right, just 7 seconds for the headline and subtext, to hook your potential client. Allocate Marketing Budgets that Break the Bank! How much time and money have you spent in the past, without really knowing what return you got? Worse still, can you remember campaigns that you ran, that delivered NO results? There is an old saying “Together we stand, divided we fall”. Lead generation is no different!
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