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Louise Coulson's Articles

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  • Jewelry Artisan’s Hindsight
    Any new relationship starts with the fire of passion and excitement. Of course, this is how my entrance into the world of making jewelry started out. If I had known how much I would love this work, I would have started years ago.
  • Website Linking Strategies for Artists and Artisans
    Good link popularity is more important even than keyword density. The search engines seem to change their algorithms now and then and your position in the search engine database depends on satisfying those algorithms. Good content coupled with a solid strategy for soliciting incoming links from re
  • Selling Artisan Jewelry Online
    In the olden days of the Internet (early 1990's), that books, movies and music would sell well online, but crafts, jewelry and clothing, would not. In recent reports, retail jewelry sales have jumped as much as 250% in the first quarter of 2007. This jump is not necessarily in the area of one-of-a
  • Artisan Jewelry and Your Creative Wedding
    Since this production jewelry is so available, why would a bride opt for artisan jewelry for her wedding party?  Artisan jewelry is jewelry designed and created by the artisan. It can be fine jewelry or bridge jewelry. It is as unique as you are.
  • Adding Ethnic Jewelry to your Wardrobe
    Ethnic jewelry is as unique as you are. It is an expression of the individual's creativity filtered through tradition and culture. Humans all over the world have worn jewelry throughout the ages.
  • Ask Your Jeweler
    If you don’t know jewelry, you should know your jeweler. Even if you do know jewelry, it is best to know you can trust your jeweler. A trustworthy and informed jeweler will be more than happy to answer your questions to secure a sale and a long-term customer. Ask questions before you buy.
  • Gemstone Treatments and Enhancements
    Though stone treatment has gone on for centuries, new techniques and methods are now available and many of today’s gemstones are treated to improve their appearance and make them more marketable.
  • Jewelry for Your Own Best Look
    Your jewelry can enhance your appearance or be a distraction. If you chose your jewelry based on your size, face shape, hair length, skin tone, and the occasion you are working in the right direction. If you base that choice on your own personal style you can create your own unique look.
  • Artisan Jewelry – Creativity, Craftsmanship and Materials
    Artisan jewelry is designed and created by an artisan and either made as one-of-a-kind or limited edition presentations. It is not enough, though that it is hand crafted or one-of-a-kind. The jewelry customer should still expect a high level of creativity and craftsmanship using the best quality mat
  • Bridge Jewelry the Affordable Alternative
    Between fine jewelry and fashion or costume jewelry lies bridge jewelry. It is an affordable, stylish and high quality alternative.
  • Jewelry Care Guide
    Clean jewelry looks better and keeps its finish better than dirty jewelry. Learn to take care of your jewelry and keep it looking its best without damaging your fine pieces
  • The 8 Worst Jewelry Mistakes
    Jewelry can look great and enhance your outfit or be a distraction. Here are the 8 worst mistakes you can make with your jewelry.
  • Jewelry Trends for 2007
    From the red carpet to the runway we can see the changes in jewelry trends for 2007. What might work for you?
  • Your Basic Jewelry Wardrobe
    Choose basic pieces for your jewelry wardrobe for quality and versatility, but always be sure they fit your own personal style.
  • Jewelry and Gemstone Legends and Lore
    Gemstones have mesmerized and enticed people for centuries. Fantastic stories and legendary owners are just a small part of the story.
  • Jewelry and Gemstone Myths and Misconceptions
    Everyone knows that the Hope diamond is the biggest diamond ever found, or is it? No, it is the most expensive. Well, it’s not that either. The mystery, beauty, value and stories that follow certain famous gems add a legendary quality to their existence.
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