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John Reed's Articles in Marketing

  • Making Direct Marketing Really Work, Small Business
    Direct marketing is an effective way to market to potential customers. However, the power of this type of marketing has to be respected. Doing it wrong and following the path that everyone else follows can reflect negatively on your product, company or service. Do it properly and earn.
  • Strategically Using Search Engine Marketing, Small Business
    Search engine marketing is convenient but highly saturated by companies with big budgets. Out maneuvering competitors online is harder than ever and the next wave gold rush has begun. Don't get there late.

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