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Drew020's Articles

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  • The Power of Nice
    Think about this. On a day to day basis you make similar judgments about businesses that you deal with, based on all these kinds of factors just mentioned. That's the reality. And we talk about those experiences to our friends, don't we?
  • Collaboration Beats Competition
    There really are plenty of customers to go around, and you'll succeed faster by leveraging the power of joint ventures in your business.
  • Does Your Message Match Your Market?
    So how can we apply message to market match on eBay? Well, firstly you need to have identified who you're ideal customer is. Where do they live, what income bracket are they in, what age range do they fall in - basically you need to find out as much as possible about them.
  • A.L.O Technique -- Use Testimonials
    What else can you do? Manually type up comments you've received from happy customers via email or letter, and include those in every listing too. Remember to put the persons name and location for increased credibility. (ask their permission first and don't give out personal info).
  • A.L.O Technique - Audio Messages in my eBay Listings
    Having a message play automatically when a customer loads your listing (or website page) also helps to ‘hook' them or draw them in. Few people will click away while a message is playing - they want to hear what you have to say.
  • The BIG Lesson of the Month - Sell With Personality!
    All of this advice applies to your eBay listings just as it does to any other selling environment. People are people. Businesses don't buy anything, people do.
  • Bids and Pieces - Are You Using Video Yet
    Now, I knew the tickets would sell and I had an idea about the approximate amount we should get - being that I'm a football fan and former Philadelphia Eagles season ticket holder myself - but even I didn't think we would get as much as we did. Just last night our auction ended and we got $825! I thought it would be in the $600-$700 range.
  • Renegade eBay Strategy-- The Unexpected Gift
    Magnets, pens, keychains, calendars, mousemats, and cookies are all good options. Some of those items can even be branded with your businesses details, to further promote your products or services long after the sale.
  • Sometimes It All Just Goes Wrong
    What an unusually frank and honest response! No passing of the buck, no excuses. They took full responsibility AND said sorry.
  • If You Only Read One Column, Read This One!
    It has all the components you can use to create an eBay listing that hooks potential customers. There's a powerful, interest arousing headline that calls out to the right target audience, there's a compelling, irresistible offer of a valuable report, there's fear of loss, agitating a problem, and I could go on and on. Basically, the reader is left with the feeling that they've gotta' read this report.
  • How To 'Up-Sell', 'Cross-Sell', & 'Bump'
    Assume that the customer will take advantage of your offer. Be confident. Try and convey that MOST customers take the upsell, cross-sell or bump. It's the normal course of action.
  • What Do Customers Really Want?
    Guess what? What you REALLY offer is also what customers REALLY want. When you refer to the end result clearly in your advertising, promotion, eBay listings, whatever, then it's a very strong persuasive proposition that naturally urges customers to buy from you.
  • It's Movie Time
    Released this month, it's a new DVD movie called ‘The Phenomenon'.
  • Renegade eBay Strategy-- Subtitle Secrets
    Since subtitles appear in the search results, that's another good reason to use them. On a typical page of search results, the listings that have subtitles will stand out from the crowd naturally.
  • eBay Feedback -- Keeping it Positive
    Unlike most eBayer's, I haven't fallen into the trap of believing that you can never have too many feedback ratings. I'm convinced that you can reach a point where having thousands of ratings makes you look unapproachable to buyers – like a big, impersonal business.
  • The Secret Shopper Secret
    Luci and I visited the business of a friend of ours in Chicago recently and we had to tell him that his receptionist was sour and unwelcoming. Let's face it, she's probably the lowest paid staff member BUT she's the person t hat the customer's have their first interaction wit, both on the phone and when they visit the clinic. The way she dealt with us set the tone for the entire visit. What an enormous mistake!
  • A.L.O Technique -- Give Buyers a REASON to Buy
    Incidentally, I'm very happy about the 70% figure, as many books have a percentage below 50%, which means that the sellers didn't do a good job of convincing people to buy their product. So now that you've realized that people DO shop and compare, what can you do to persuade them to buy from you, rather than a competitor?
  • How To Make Your eBay Listings Stand Out From The Crowd
    What's your favorite? I think mine has to be the smoker spewing out polluted smoke fumes on the back of the bus. The other advantage to placing the ad on the bus is that it's constantly moving around town, which means the message will be seen by many more people than a simple static ad. Genius. The ad itself is a brilliant match that dramatically reinforces the message in a way that no written ad ever could.
  • How Much Money Are You Losing?
    The first two income streams make up the bulk of my business. Backend sales to current customers made up over 40% of my income until now.
  • No Listing Fees For September -- What's the Scoop?
    Before you get too excited, as with all offers from big companies, there's some small print to be aware of. Note that your starting price needs to be $9.99 or less, and you MUST buy at least a gallery upgrade at a cost of 35 cents. There are some exclusions, such as all eBay motors listings (which are popular year round).
  • Rewarding Research
    The fact that more than ¾ of eBay visitors go directly to the search box as their first action is an extremely important thing to understand. It means that above all else, your title is what will attract someone, not the fact that they're browsing a category – because the facts show that only a very small percentage of people do that.
  • Renegade eBay Strategy- Lessons from The Rainforest Café
    To be honest, it was the first benefit that swung it for me, simply not having to stand in line for 30-45 minutes to wait for a table. I handed over my $15 and our wait time instantly evaporated, a table opened up for us, and we were whisked through to the restaurant.
  • Can You Compete With Google?
    Think about this classic David and Goliath situation of Mahalo vs Google. Don't be intimidated by a big player in your marketplace. Think big, plan to succeed, and take massive action.
  • Why Your Email Might be Misunderstood
    As an example of what causes these issues, when someone rushes the process of writing an email, they often shorten sentences and remove greetings that have always been an essential part of letter writing in the past. Also, since most people aren't very good typists, this often results in poorly prepared emails that don't fully convey the accurate intended meaning.
  • 2 Hotels
    I always like to have a glass of water by my bed as the air-conditioning tends to dry you out, and in this case a complimentary bottle of water was available, again within easy reach. Oh, I almost forgot…yes, the alarm clock was super easy to set.

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