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What Future For Clothing Brands?
Sam Benton
Believe it or not, the demand for printed catalogues is still significant for catalogue and home shopping retailers.
There’s been a long held view that the large traditional catalogue and home shopping retailers days gone by would gradually decline and die off altogether in the face of new and innovative online retailers whose speciality is in small niche clothing brands so favoured by today’s trendier customers. In fact the opposite is true.
It’s true that the more traditional catalogue and home shopping retailers don’t have their huge credit hungry customer bases that they once had, but don‘t be too quick to write them off altogether.
The popularity of online shopping has seen some very clued up retailers view the internet as a brilliant opportunity to build on their strengths and to address their weaknesses. Because of their huge buying power, the big hitters in the catalogue and home shopping sector have been able to home in on particularly popular clothing brands and exploit them very quickly through their Internet channels as effectively as the small and trendy boutiques.
To address the criticism of limited sizes, limited choice, limited selectional and limited clothing brands in their printed catalogues, the traditional home shopping retailers have beefed up their online presence in a big way. Because of their print experience, catalogue retailers are still able to offer a ‘Request a Catalogue’ feature on their websites which is an option that most of their visitors still take advantage of.
Instead of the tired old perception of home shopping, the traditional catalogue companies who’ve kept one eye on modern shopping trends, now find themselves in the enviable position of being viewed as authority sites when it comes to predicting fashions and offering niche clothing brands to the public. Allied to their massive buying power, their new found authority means that stylish and fashionable clothing brands are now more accessible that ever.
Despite the merchants of doom

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"What Future For Clothing Brands?"
written by Sam Benton

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