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Waisted PPC’s
Alvaro Avila
Last year I finally started building my own web site. Guitar online lessons. This is my field of expertise and that is what I do best. For many years, I have not been able to provide my service (private lessons) to all the possible customers who call me becauseyou cannot be in two homes at the same time. Therefore, the web idea was very exciting. After a full year of hard work, sacrificing time, holidays, vacation, etc. I recorded my lessons on video and got my site fully functional and ready to go. When you subscribe to my lessons; you receive access codes to the safe area and presto… You can view and download my videos. Learn to play acoustic and electric guitar from the comfort of your home or office. No traffic rush, no specific schedule to follow, just relax and have fun. Now… how do I let possible customers know about my web site...Pay Per Clicks of course. How else could I bring targeted visitors to my site, if customers have no knowledge of my existence?
So I sign up for search marketing accounts and risk hard earned dollars from my humble salary believing that this is going to turn into profits but guess what?
Nobody warned me I definitely had to do a “niche” study BEFORE you start any web related business.
Turns out, there are thousands and thousands and thousands of guitar lesson online courses and my site is always getting traffic but very little conversions.
The next months I get really into search marketing techniques and options and my paid ads generate clicks with no trouble but still… the incredible amount of FREE lessons all over the Internet lead people to believe that there is no need to pay and I say this because I analyze the stats of visitors day after day.
Believe it or not, I offer 4 lessons for FREE TRIAL and visitors (people who already read my ad saying that they have to pay for a subscription, also explaining very clearly that my lessons are designed for BEGINNERS) do not enter the free lessons area. Can you imagine?... You go out to search for a Jazz cd, you see the ad for a Jazz cd store, you get in, they offer you to listen to cd for free before buying it, but you walk out without trying.
First month I spend $200 on PPC’s. Got 1100 visits but I used the wrong keywords (I was a newbie). Second month $150=800 visits. Third month $60=300 visits (from correct keywords). But still, very little conversions. Now I decided to pay only $1 dollar a day and use article marketing to improve traffic.
The video size image is excellent; instructions are simple and clear. The system is proven (I have 20 years experience as a guitar teacher) I am always overbooked. The customer can try for free, the software works great. I have a support center with tips and links. Technology at its best.
Can you really know what’s on your visitor’s mind by analyzing stats and keywords?
I don’t think so.
Search your “niche” before you “preach”
God Bless brother (sister)!!

Source: http://easycontentpro.com

You can find my lessons at: www.eng.guitarsimple.com and www.esp.guitarsimple.com (Spanish)

"Waisted PPC’s"
written by Alvaro Avila

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