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Using a Music Social Networking Site to Your Advantage
David T.
Music lovers all over the world are logging on to music social networks online in order to keep up with their favorite musicians. Fans really enjoy having some degree of personal interaction with the artists they admire and respect. Being able to read and comment on a blog written by members of your favorite band is something that makes fans feel like they're really a part of that particular scene. Not to mention, a music social network is a wonderful venue for music artists to express their appreciation for their fans as well, whether they're releasing secret tour dates only to the people in their network or they're offering them special merchandise discounts.

Up-and-coming music artists everywhere are seeing the benefits of using online music social networks--not just when it comes to promotions and interactions with fans, but in record sales as well. Think about what it's like to sell music on the rest of the market, the "old fashioned" way. Contrary to what most people believe, musicians make very little money off their album sales. If an album sells upwards of a million copies, then sure, the artist might see something along the lines of a hundred grand. But assuming those million copies were sold at an average of $17 a piece, the portion of that $17 million that the artists get to take home is relatively much smaller. The overhead of production costs, marketing, management, etc., sees the majority of that $17 million.

When artists sell their albums on a music social networking site, they get to price the album however they choose. Not only can musicians decide how much their album costs, but also how it will be sold. On an Internet-based music social network, artists determine whether they want to sell the album in its entirety, by individual tracks, or provide options for both. One of the benefits of selling tracks individually is that you can draw in new listeners who are just starting to get into your music but aren't ready to commit to purchasing the whole album--but hey, that's still money in your pocket, and the potential for new loyalties in your fan base. If the musicians are doing their job (which is hopefully creating good music), those individual track sales could eventually lead to whole album sales, ticket purchases, etc.

For musicians, the real money is to be made at gigs and on tour. Ultimately, however, unless you already have a solid following, you're going to rely on people to start listening to and purchasing your music before they actually begin buying tickets to your shows. Therefore, if you're an up-and-coming artist, you might consider producing your music in an affordable studio, eliminating a lot of the overhead, and marketing your music via free online venues like music social networks. Then, when those gigs start pulling in money, you'll be glad you took promotions, album sales, and your interactions with fans into your own hands.

Source: http://easycontentpro.com

Written by Mel Bryson. Music social networking site that provides a music social network and store for artists and listeners. One of the hottest new music social networks on the internet at www.r4rmedia.biz

"Using a Music Social Networking Site to Your Advantage"
written by David T.

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